More About Gustav Neethling

From my earliest memories of childhood, I remember that I’ve been fascinated with the business of making money and creating wealth.

Partly because of the various systems that can be put in place to create wealth but honestly it was for personal reasons. Daydreaming what my life would look like if I was a millionaire? What if I was a billionaire? Whichever way you look at it there was very strong emotional drivers – predominately greed and fear.

This put me on a rollercoaster journey trying and researching every single way to invest money and how to create wealth. Most of the time it was high risk endeavors. I’m a Millennial and I’ve grown accustomed to instant gratification – including financial freedom! I was completely blinded by the potential return potential. I’ve lost money due to bad decisions (mostly being overly emotional), I’ve been scammed, I’ve been rug pulled, been involved in ponzi schemes, I’ve been flat broke.

My character is defined as being an investment professional – yet for many years financial freedom has evaded me. The immense feeling of failure drove me to make even more risky decisions. Anyone who has ever dabbled in any leveraged trading will know how easy it is to crank up the leverage if a trade goes against you.

It took me many years to realise the importance of having a plan and sticking to it. I’ve had my back against the wall more times that I would have liked. But the challenges made me grow stronger. I’ve seen the light and understand how to the get to the abundant future we all are striving for.

My entire career I’ve been frustrated by the limitations being exerted by Big Brother. Being an early adopter my whole life and being ruthlessly focused on creating more value led me to the crypto market.

TradFi (Traditional Finance or the financial system the way we currently know it) is dominated by centrally administered and profit maximizing banks, insurers and asset managers. The game in the past has been rigged, in their favour.

I started my journey down the crypto rabbit hole in the ICO boom phase of 2017. I’ve been gorging down information along the way. I’ve made numerous mistakes that ended up costing me dearly, but this hasn’t made me waiver in my goal.

No matter the roadblocks, I continually come to the same conclusion. Crypto assets, Blockchain technologies, Decentralized Finance (DeFi), GameFi (Play-To-Earn), Decentralized Autonomous Organisations (DAOs) and Non-fungible Tokens (NFTs) are not a fad. It’s the future. And the future is here.

Censorship resistant, decentralized, permission-less and private nirvana.

I help clients to position themselves for this bright new future while including traditional investments, tax obligations and succession planning.

Portfolio of businesses I’ve built

Financial Advisory Business focussing on holistic financial planning for individuals and corporates

Robo-advice platform providing goal-based investment solutions to advisors and clients

Private equity property company

Financial and employee benefits data aggregator